The rise of fascism in the late 1920s and, soon after, Stalinism. In particular, Goebbels innovative use of every available medium, especially the development of sound/image propaganda, as well as his devaluation of the written word because reading implied time for reflection and thought. In one campaign in 1930, Goebbels mailed 50,000 phonograph records of one of his own speeches to specially targeted voters: Goebbels also introduced the airplane into politics, making Hitler the first political candidate to fly to several different cities on the same day.